![]() ![]() GIFs as other images are subject to copyright like any other piece of creative work. To make your email accessible for screen reader users, use alternative text with your GIFs. So, make sure to limit flashing to three times per second, avoid high-contrast transitions and red flashes. Visual impairment may cause difficulties for viewing animated content and a high frame rate and flashing can trigger seizures. For example, if there are two equal columns, the GIF should be 300 pixels. If your email template has multiple columns, reduce the GIF’s dimensions accordingly. Most emails are 600 pixels wide, be sure to keep your GIF’s width under this. Note! If you need to convert a video to GIF format without editing, use Online Converter.īesides, pay attention to the width of your GIF. The larger the file size, the longer it will take to load fully, and your subscribers may scroll down without seeing it.įortunately, there are dozens of services to compress a GIF, to name a few: Make sure your GIF is under 1MB in size because desktop users with slow connections and mobile users account for as much as 49% of all opened emails. Hence, to be safe, you’d better put the most meaningful information, like your CTA or headline, in the first frame. The only thing to be concerned about is that Outlook 2007, 2010, and 2013 only display the first frame of the animation. The same holds true for almost all desktop, web-based, and mobile platforms. Mailboxes supportĭon’t worry: the top-three most popular email clients - Apple iPhone, Gmail, and Apple Mail - support GIFs. ![]() ![]() There are a few pitfalls to avoid when using GIFs for your emails. It could be photos of a new model of headphones from different angles, a screen recording of a task-tracking application, or moving infographics about warranty service operation. ![]() In email campaigns, marketers often replace it with GIFs to give a quick glance at new products, service functionality, or application features. 80% of consumers consider video content useful for understanding an offer. GIFs help show a product’s functionality.For example, showing the first moments of unboxing a new product may trigger a sense of intrigue and get your subscribers to click through to your website out of curiosity. With creative use, GIFs can tease the audience, provoking a click. The simplest case is when an animated GIF in an email makes CTA buttons more visible by shimmering or blinking. Interactive content, including GIFs, increases click-to-open rates by 73%. But, an expressive GIF at the top of the email is what will make subscribers read it. For instance, to encourage people to cut back on using plastic, one could send them an email with convincing text about the dangers of plastic. Compared to static images and text, GIFs attract more attention and make your message easier to understand. Here are some of the key reasons why GIFs are an email marketer’s friend: This illusion makes GIFs an excellent alternative to videos, which can be tricky to use in email campaigns. Technically, a GIF is an image format, but - unlike a JPG or PNG - it contains several images that are displayed one after another to create the illusion of motion. How to create a GIF for emails on your phone.Considerations when using GIFs in emails. ![]()
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